MANUFACTURING
Industrial Automation
How Tesla Used Robotics to Survive “Production Hell” and Became the World’s Most Advanced Car Manufacturer
Introduction
In 2018 Tesla was on the brink of bankruptcy. They had invested billions into a new factory filled with robots that hardly worked and couldn’t meet production quotas. Today Tesla is the 6th most valuable company in the world and its heavily automated production process is ten years ahead of competitors. How did they build themselves back from the brink and turn robotics from strategic failure to success?
This article will review how Tesla’s automation strategy has shifted over the last five years.
